Introduction The consumer world today is rapidly changing. Long gone is the era of passive consumerism, these days consumers want to have their say on every product and service they invest in. And with the cutthroat competition, companies are actively seeking ways to gain more leverage through innovation. With theRead More →
Internet marketers everywhere seem to agree that if you don’t have an audience, you don’t have a future. They argue that if you have to pay for traffic to make money, you’re not just being wasteful, you really don’t understand how the social web works, or where marketing is headedRead More →
There’s been a lot of talk lately about Google hangouts and the SEO advantages of hosting a Google hangout and using this as a source of engagement with your followers and customers. Let’s just analyse this new piece of the SEO pie for a moment before we continue. Firstly, someRead More →
Many times the question is raised …”My product is boring, so how can I use social media to drive sales and create brand awareness?” Traditional businesses still often think that Facebook, Twitter, Pinterest and Instagram are for the teenagers, the under 30′s or the mommy bloggers. Social media marketing isRead More →
Just having a Facebook Page is really just the beginning of building a successful social media strategy. But with the right formula will not only help you engage with Fans, but generate hot leads and real ROI from your Facebook following. So the Facebook sales cycle in its simplest formRead More →
The rise of social media saw many bloggers join the race to build Facebook likes, Twitter followers and LinkedIn connections to grow tribes on social media. These all work well and provide a way for bloggers to distribute, gain attention and amplify their content. As Facebook, Twitter and other socialRead More →
Do you have decades of experience and expertise that is worth something to a knowledge hungry world? Is it locked up in your grey matter? Not structured or packaged? Today most of us are knowledge workers. It might be in finance, marketing, technology or public relations. Have industry knowledge thatRead More →
Amplifying your content means that you need to either pay for it or earn it. Buying online attention means investing in a Google AdWords campaign, buying an email list or implementing some Facebook advertising. This can be done fast if you have the funds allocated. They are the catalysts toRead More →
If you are new to blogging, then it is a great idea to research some of the best tips to help you get started. There are so many new blogs being created everyday but only a few of them will actually become successful and see a large readership. So itRead More →
Blog posts here at ViperChill generally receive a large number of comments. Within just a couple of hours, there’s a good chance I’ll have 30 or 40 in need of reply. The discussion really picks up when my post goes out to readers who have subscribed via email. Though less than aRead More →