Social media is the most popular online activity, so it makes perfect sense for businesses to want to tap into that audience to try and increase sales. Right now, more than 90 percent of businesses use social media in one form or another. But, simply opening an account or sending outRead More →
If you’ve ever been to an amusement park, you’d know about that one ride almost everyone is hankering to try out. It’s hugely popular and can be immediately identified by the long line of people waiting in anticipation to get on it. Those who’ve had their turn will either loveRead More →
Introduction The consumer world today is rapidly changing. Long gone is the era of passive consumerism, these days consumers want to have their say on every product and service they invest in. And with the cutthroat competition, companies are actively seeking ways to gain more leverage through innovation. With theRead More →
There’s been a lot of talk lately about Google hangouts and the SEO advantages of hosting a Google hangout and using this as a source of engagement with your followers and customers. Let’s just analyse this new piece of the SEO pie for a moment before we continue. Firstly, someRead More →
Many times the question is raised …”My product is boring, so how can I use social media to drive sales and create brand awareness?” Traditional businesses still often think that Facebook, Twitter, Pinterest and Instagram are for the teenagers, the under 30′s or the mommy bloggers. Social media marketing isRead More →
Just having a Facebook Page is really just the beginning of building a successful social media strategy. But with the right formula will not only help you engage with Fans, but generate hot leads and real ROI from your Facebook following. So the Facebook sales cycle in its simplest formRead More →
Amplifying your content means that you need to either pay for it or earn it. Buying online attention means investing in a Google AdWords campaign, buying an email list or implementing some Facebook advertising. This can be done fast if you have the funds allocated. They are the catalysts toRead More →
[quote]Note from Jon: Bands and bloggers have more in common than you might think. We’re searching for an audience, struggling to find our voice, and trying to commercialize our art without “selling out.”[/quote]If you’re serious about your craft, it’s worth taking the time to study the rise of popular bands,Read More →
By Garrett Moon Repurposing your content for a new audience may not be at the top of the list for many bloggers, but it ought to be. There is something exciting about the old becoming new again. In 2012, Karl Kissner of Toledo, Ohio found an old box of baseball cardsRead More →
If your website is getting about 20-30 targeted visitors a day, you should be making consistent sales. If you are not, and your website has decent functionality (The visitor can order your product in less than 2 to 3 clicks), the main reason for this utter lack of sales isRead More →