There’s been a lot of talk lately about Google hangouts and the SEO advantages of hosting a Google hangout and using this as a source of engagement with your followers and customers. Let’s just analyse this new piece of the SEO pie for a moment before we continue. Firstly, someRead More →

The rise of social media saw many bloggers join the race to build Facebook likes, Twitter followers and LinkedIn connections to grow tribes on social media. These all work well and provide a way for bloggers to distribute, gain attention and amplify their content. As Facebook, Twitter and other socialRead More →

Do you have decades of experience and expertise that is worth something to a knowledge hungry world? Is it locked up in your grey matter? Not structured or packaged? Today most of us are knowledge workers. It might be in finance, marketing, technology or public relations. Have industry knowledge thatRead More →

Content is a two syllable word that has become an online marketing strategy. Its impact has far reaching effects that belies its verbal simplicity. It influences search engine results, drives online engagement and can create brand awareness at velocity when it goes viral. With Google’s recent updates, the role ofRead More →