Content is a two syllable word that has become an online marketing strategy. Its impact has far reaching effects that belies its verbal simplicity. It influences search engine results, drives online engagement and can create brand awareness at velocity when it goes viral. With Google’s recent updates, the role ofRead More →

When companies plan their marketing strategies, they often make the mistake of ignoring YouTube as a possible channel for lead development. Social media, PPC and other fields are accepted as vital, but YouTube? How much marketing use is the world’s foremost provider of cute kitten videos? Actually, YouTube represents fertileRead More →